You can view the recording of this webinar from the 30th of September 2020 here:
Speaker:
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Marie Ennis-O’Connor, International Keynote Speaker & healthcare communications strategist
Summary:
In this IIOP webinar, Marie Ennis-O’Connor discusses the potential of social media for pharmacists to promote the pharmacy profession and reach more patients. She highlights the importance of social media in healthcare communications, referencing the Mayo Clinic as an example, debunks myths about social media and emphasises its relevance in healthcare. she also discusses the rise of e-patients and the need for healthcare professionals to embrace social media.
Marie discusses key trends in using social media for professional development, academic advancement, and patient care. She provides tips for pharmacists using social media, such as auditing current platforms, creating content calendars, and utilising visuals and video.
Marie also addresses managing one's digital footprint, including discovering, developing, and defending one's online presence. She emphasises that social media offers additional resources for success but is a long-term commitment, including experimenting with posting frequency and maintaining a balance between personal and professional content on social media.